Harry Potter Hogwarts Mystery has had a meteoric rise to success in recent months. They have earned $55 Million in revenue. For a game that was only released on the 25th of April, that is astounding. This information comes courtesy of Sensor Tower, revealing that in just over three months, the game had 3.5 million first time downloads.
The US is the primary consumer of the game, making up 47 per cent of total revenue; over here in the UK, we make up for 9 per cent. The game releasing into even more markets, Hong Kong and Taiwan being the most recent, and is sure to drive even more revenue. This news is accelerating Jam City’s plans to float itself on the stock exchange.
It’ll join only six other mobile software companies on the US stock exchange, and it’s speeding up their calendar; initially, this was supposed to happen in some time 2019. Chris DeWolfe, owner of Jam City and former CEO and co-founder of myspace, has not publically commented on the IPO, but regarding the Harry Potter he did say “Harry Potter is a globally treasured franchise with storylines and characters that resonate with fans around the world”. The meteoric growth must, of course, credit the Harry Potter franchise for much of its success.
The game places you in the hands of customisable Hogwarts student. Like a traditional RPG, you’ll build skills and form relationships to progress the story. And unlock clothes. We all love out clothes in our RPGs. However, the game has received a fair deal of flack for its energy system. Much like many other Mobile free to play games, HPHM uses an energy system. Run out of energy, you have to stop playing for hours till it refills, or pay for more. One particularly egregious example being, at the very beginning, players must pay up to stop their avatar from being strangled.
The reviewers have been harsh on this practice, the Guardian giving it 2/5 stars, calling it a “shameless shakedown”. This practice is not unheard of, although the bad press did force Jam City to slash the price of “gems”, the energy mechanic’s name, from £5 to just £1 per bundle.
Still, the game is undoubtedly a smash hit. Despite everything, all the reviews and outrage, the game is selling like hotcakes and shows no signs of slowing. It does beg the question, if not for the outrage, how would the game have done? Did you play the game? Did the microtransactions put you off? Leave a comment down below with your thoughts on it, did the practice seem much worse than any other mobile game? Was it worth it for the IP? Let us know!
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