Take-Two’s CEO speaks about how he feels towards Google Stadia
While talking at Bernstein Annual Strategic Decisions Conference, Take-Two CEO Strauss Zelnick spoke about how he felt Google Stadia was “overpromising” in its technology and the business plans surrounding the streaming platform.
“Streaming technology is upon us,” he said. “The launch of Stadia has been slow. I think there was some overpromising on what the technology could deliver and some consumer disappointment as a result.”
He feels it can work in time, and went into details about why Take-Two supported Stadia right out of the gate. He does talk about his disappointment with the service provided.
“Anytime you broaden distribution you potentially broaden your audience, which is why we supported the release of Stadia with three titles initially and will continue to support high-quality streaming services as long as the business model makes sense. Over time I believe streaming will work… The belief that streaming was going to be transformative was based on a view that there were loads of people who really had an interest in interactive entertainment, really wanted to pay for it, but just didn’t want to have a console. I’m not sure that turned out to be the case.”
Back in October of 2019, he said in an earnings call that he had more faith in streaming while feeling skeptical of subscription models. Take-Two has backed this up by having games like Red Dead Redemption 2 available on Google Stadia.
Stadia was first announced in October 2018 then released in November of 2019. It received mixed reviews, but Google is still standing strong to strengthen its new service. Back in March of this year, it was announced that Shannon Studhill would be joining the team. Studhill is best known for being the head of Sony Santa Monica, the studio behind God of War, which won Game of the Year at the Game Awards in 2018.
What do you think of Strauss’s thoughts on Google Stadia? Do you agree or disagree? Let us know in the comments.
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