Microsoft’s Aaron Greenberg Talks Learnings from Xbox One Generation to Carry Into Next-Gen

Microsoft’s Aaron Greenberg Talks Learnings from Xbox One Generation to Carry Into Next-Gen


It has been rumored for the past year that the current console generation is near the end and with the PS5 and nonstop Xbox 2 rumors we could see it happening by 2020. At Gamescom 2018 we got to hear from Xbox Games Marketing General Manager Aaron Greenberg and he had the following to say.

“I think the biggest thing for any company is “never lose sight of the customer. Always put your fans first” If you think about them with every key decision you make, from every new product, to every pricing decision, to every launch date, to just how you roll things out, if you put your customer first you’ll be all right.

I think that’s the most important thing you can never lose focus on. I’m really proud that this leadership team that’s in place is the team that has been leading the business kinda post-Xbox One launch, and if you’re seeing what the team has done there around backward compatibility, around innovation with hardware, around things like the Elite controller, all the innovation, and so much of that comes from listening to our fans. It feels like they’ve been a part of that journey with us.


We never want to lose that focus and I think that’s the most important thing as we think about this team and what guides us in the future.”

We really won’t know anything more till it gets closer to maybe 2019. The one thing for certain is the console generation is coming to an end and gamers should start saving up for the next generation.

When do you think the next console generation will start? Let us know in the comments below. If you enjoyed this article why not share it on social media.

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Tylor Rayl
My Name Is Tylor but most of the interweb refers to me As TyFoon had the nickname since my Call Of Duty Multiplayer days, Big comic book fan as i own over 3,00 comic books. I have studied the history of video games for the past 7 years. I used to be a sports writer for Athletes hub but i figured it was time to follow my love for gaming more. Feel free to follow me on twitter

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